Pediatrics Examination

ART WRITING (WELL) IN INTERNET ELECTRONIC

A Sometimes we forget that the Internet was created to read. With him that is enriching the Web to transmit text, in many forms and colors, it seems incredible how much it costs to find web pages containing fun, friendly and inviting to know more about company that is on the other side.

not decorate, communicate

The problem of the excess of techno-centric myopia - Eye, both customers and providers of web pages - they focus too much on functional and aesthetic aspects of the web, VERY leaving aside their textual contents.

Design is to communicate ideas: means having something interesting to say and do so elegantly. We must be clear about what message we want to convey and in what tone we're going to do it.

For this, the designer have all the text before starting to make it look to our website. What why? Because he must know the personality of the company to give the message to the appropriate graphic form.

not fill your website content like a turkey

So do not let the content to the end, put the first on your list of priorities.
insist: Content precedes design, do not fill your web content like a turkey.

What wear?

The first thing you know is not so easy. Writing good articles requires some time and some practice.

Unfortunately - and often - it lacks two things: "Now I have time for this" and "takes care of that Marga, the administration" are in the top-ten of excuses to leave texts side.
(Y Marga, of course, is told with enthusiasm from that to which you drop a "brown" last minute, as their passions revolve more around accounting numbers and that the literature).

Then the user lands on our website, exhausted sighs of seeking and not finding, and eventually go elsewhere.

Strive to provide value to the information you display on your website. Must be attractive, valuable, original. Think about the information needs of your customers and the doubts they will face when accessing your site.

Cut the verbiage

To date, there have been enough studies to know more about the behavior of Internet users. The problem of this research is that sometimes the results are contradictory and are often misinterpreted. Even

and all, usability tests that record the behavior of users, thorough analysis of visits recorded conversion ratios and tracking tools that track eye gaze direction in front of the monitor, have allowed us to draw important conclusions on how to navigate in Intenet:

• 1. Read users ONLY 20 PERCENT of the text are shown
• 2. Reading is very superficial, visual scanning the internet user page
• 3. And decide what to click less than 10 seconds

In such a context it is clear that many can not beating about the bush about what we have, right?

Make each fighting for his life sentence

As we read recently, must be stingy with our texts and make them turn their attention to what really matters and hide the rest. Make every sentence fights for his life. Advertising
A proverb states: "If I had more time I would have written less." Writing well is

also help in reading.

Because reading is shallow at first, we present information with visual cues that help to understand better differentiating good titles, highlighting in bold the important words and avoid long blocks of text with the use of lists, summaries ... etc.
Remember: Good writing is also to assist in reading.

I decide where to go in 10 seconds, 'd better just to give you options to decide and
a) do not go crazy
b) that moves through which most interested us. That's

DESIGN CAPS gentlemen. The art of saying more with less:

"The strong writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences for the same reason that a drawing should have no unnecessary lines, no unnecessary parts machine. "

William Strunk and EB White is

Your

The company has a personality Internet communication is face to face. It is a conversation. Sell \u200b\u200b
is to make the user feel attracted to our offer. We sell better if we do so close, active voice and a direct and simple style. Internet

break some patterns on the popular belief of how delicately we communicate with others. In The Red is best be something for someone who is nothing for all, just what we get with the corporate tone so monotonous and sterile sounding empty.

The real danger is not mean anything to anyone

This is the real danger does not mean anything to anyone. In the e-motional economy, being rejected by 90% of your visitors and engage the remaining 10% is a resounding success. We talked about motivating people, not boring. In short

Design and communication not only have much to do: they have everything to do. Your site has a voice, and speaks to your customers 24 hours a day, so give him your text the attention they deserve.

Note: almost never take content from other sites, but I believe as very timely advice given by the authors in the following text. Luis Fernando Mata.